Creative Director

Making visuals that speak louder than words

I’m a London-based photographer and visual storyteller, creating distinctive imagery across fashion, editorial and product photography.

I work with brands and creatives to translate their ideas, products and identity into imagery with a strong sense of storytelling.

My work combines a contemporary visual approach with analogue photography to create an authentic feel. Shooting on film makes every image feel considered, intentional and timeless.

Photography
Videography
Contact

Making visuals that speak louder than words

rawfiile@gmail.com
@rawfiile
London, UK

Photography

Editorial portraiture and product photography across digital, medium format and 35mm film. Focused on strong imagery and presence.

Videography

Visual storytelling for events, sessions and short-form documentaries. Built for the way people watch.

Documentary

Prez With Friends — Ep. 1

2026
Documentary

Prez With Friends — Ep. 2

2026
Rehearsal

Fibi Rehearsals

2026
Rehearsal

Deane Rehearsals

2026
Radio

Deane at Netil Radio

2026
Split60

Split60 Nazzy Dinero

2026
Split60

Split60 Skee

2026
Split60

Split60 Jugzfk

2026
Session

Vibe Room — Vol. 1

2026
Session

Vibe Room — Vol. 2

2026

RAWFILE – The Client Journey

A clear guide to every stage of your project, from the first conversation to final delivery.

01

Discovery

Enquiry & Consultation

01

Project Enquiry: Get in touch with RAWFIILE with an overview of the project, deliverables required, budget and preferred dates.

02

Initial Consultation: Discuss ideas, creative direction, audience, deliverables, budget and expectations.

03

Proposal & Quotation: Tailored proposal covering creative approach, scope, deliverables, costs and estimated timeline.

02

Confirmation

Agreement & Booking

04

Contract & Agreement: Contract covers agreed services, deliverables, responsibilities, payment terms and project conditions; both parties sign.

05

Initial Deposit & Booking: Confirmation: Deposit is paid as agreed, booking is secured once contract is signed and deposit received.

03

Pre-Production

Creative Planning

06

Creative Development: Refine creative direction through moodboards, references, shot lists and visual concepts where applicable.

07

Production Planning: Cordinate locations, models, styling, props, equipment, lighting, schedules and permissions.

08

Final Pre-Production Check: Confirm final brief, call times, locations, schedule and outstanding requirements before the shoot.

04

Production

The Shoot

09

Production Duration: Production takes place for the duration agreed in the project scope, schedule and budget.

05

Post-Production

Editing & Client Review

10

Editing & First Draft: Selected photos/video are edited to the agreed creative direction and first draft is shared.

11

Client Feedback & First/Second Revision: Client reviews and provides consolidated set of feedback; agreed amendments are made within the included revision allowance.

13

Final Approval: Client approves the completed work, changes beyond agreed revisions can be quoted separately before proceeding.

06

Completion

Payment & Final Delivery

14

Final Payment: Remaining balance is invoiced and paid after final approval in accordance with agreed payment terms.

15

Final Delivery: After approval and full payment, final deliverables are delivered in agreed formats and via agreed method, marking project completion.

Project Notes

Scope of Work:

All deliverables, production duration, editing requirements, revision allowances and timelines are agreed before the project begins. Significant scope changes may require a revised quote or timeline.

Client Feedback:

Feedback should be one consolidated response within the agreed review period to help keep the project on schedule.

Timelines:

Timelines:
Delays in feedback, approvals, payments or required materials may affect final delivery.

Additional Work:

Work outside agreed scope, including additional production time, revisions or deliverables, may incur additional charges. Additional costs are discussed and agreed before work proceeds.

Selected Testimonials

Image to follow

Client Testimonial

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Let's work together

Have a project in mind?

@rawfiile
London, UK

Based in London, available for work further afield. Usually replies within a couple of days.

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